Lexus IS vs BMW 3 Series



If you’re looking to take your driving experience to the next level with a luxury sedan, chances are you’ve found yourself torn between the 2020 Lexus IS and the 2020 BMW 3 Series—and for good reason! Both vehicles have a strong focus on comfort and design without cutting corners elsewhere.

To help our friends in the Bedford, Manchester, and Merrimack areas, we here at Ira Lexus of Manchester have created this Lexus IS vs. BMW 3 Series comparison. After reading through, you’ll have a clearer picture of which sedan is right for your needs. Keep reading to learn more!

2020 Lexus IS Interior

Interior Comfort Design

What makes a vehicle earn the honor of being considered luxury? Is it the way the seats conform perfectly to your body or is it how your vehicle remembers your preferred settings? Either way, both the Lexus IS and the BMW 3 Series go above and beyond to make your commute as comfortable of an experience as possible.

Although, when you take a closer look at the Lexus IS vs. BMW 3 Series comfort features, you’ll find a handful of features only offered with the Lexus IS. One of these features is the standard NuLuxe® upholstery.

NuLuxe® upholstery is a lightweight material that adds elegant texture to the cabin of your IS. In fact, it weighs about half as much as leather, which allows for less CO2 emissions during the manufacturing process. Environmentally conscious drivers are sure to love this feature.

Lexus IS vs BMW 3 Series Safety

In order to ensure your safe arrival, both the Lexus IS and BMW 3 Series come standard with a comprehensive safety suite. For Lexus, you’ll have the Lexus Safety System+ aiding your travels. With BMW, your safety suite is known as Active Guard.

Each safety suite includes comparable features, such as front collision warnings and lane departure warnings. However, that’s where the similarities end between these two packages. With the Lexus Safety System+, you’ll also have High-Speed Dynamic Radar Cruise Control and Intelligent High Beams that you won’t find standard with the 3 Series.

When upgrading the safety features of your BMW 3 Series to include the available Driving Assistance Professional Package, you’ll then have access to a cruise control system and lane keep assistant—both of which come standard with Lexus Safety System+.

2020 Lexus IS Interior Technology

Connective Technology

Now that you feel as safe and secure behind the wheel, you can enjoy your commute thanks to the help of a multimedia system. Both allow for Bluetooth® connectivity, so you can play your favorite songs while on the go.

With the BMW 3 Series, you’ll have optional 10 speakers with the HiFi Sound System. Although, with the Lexus IS, you’ll have the Mark Levinson® Premium Surround Sound Audio System with 15 speakers to create a more immersive sound experience.

When comparing the screens of the Lexus IS vs. BMW 3 Series, you’ll find utilizing your center touchscreen display is an easier experience too. This is thanks to the optional 10.3-inch split-screen multimedia display. The BMW 3 Series is smaller with an optional 10.25-inch screen. While a half of an inch doesn’t seem much of a difference, this slightly bigger size will make a big difference when quickly glancing at your center screen to get quick navigation features.

Lexus IS vs BMW 3 Series: The Verdict

When shopping for the next luxury sedan to boost your commutes in and around Bedford, Manchester, and Merrimack, drivers who want a comfortable, safe, and connective ride should get behind the wheel of the Lexus IS.

Contact us at Ira Lexus of Manchester today to learn more about this luxury sedan.

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Ira Lexus of Manchester

18 Kilton Rd Bedford, NH

Phone: (888) 808-5655


Phone: (603) 218-3510

18 Kilton Rd Bedford, NH


Phone: (888) 808-5655

18 Kilton Rd Bedford, NH


Phone: (603) 218-3520

18 Kilton Rd Bedford, NH
42.955522 -71.481662
Ira Lexus of Manchester 42.955522, -71.481662.